18 KiB
18 KiB
WP Agentic Writer - Distribution Strategy
Version: 1.0 Date: 2026-05-17 Strategy: Freemium with Addon Model
Executive Summary
This document outlines a comprehensive strategy for distributing WP Agentic Writer as two distinct versions:
- Free Version - Published on WordPress.org repository for maximum visibility and user acquisition
- Pro Version - Premium addon sold via your own license server with advanced features
Core Philosophy: The free version must be a complete, valuable product on its own. Pro features are genuine enhancements that power users will happily pay for.
Architecture Overview
┌─────────────────────────────────────────────────────────────┐
│ WP AGENTIC WRITER │
├─────────────────────────────────────────────────────────────┤
│ FREE CORE PLUGIN (WordPress.org) │
│ ├── AI Writing Assistant (sidebar) │
│ ├── Context Management │
│ ├── Planning & Writing Pipeline │
│ ├── Model Selection (OpenRouter) │
│ ├── Basic Refinement │
│ ├── Cost Tracking │
│ └── Hook System (for extensibility) │
├─────────────────────────────────────────────────────────────┤
│ PRO ADDON (License Server) │
│ ├── License Verification System │
│ ├── Advanced Refinement (multi-pass) │
│ ├── Local Backend Integration (extended) │
│ ├── Brave Search Integration │
│ ├── Image Generation (DALL-E, Stable Diffusion) │
│ ├── Custom Model Presets │
│ ├── Team Collaboration │
│ ├── Priority Support │
│ └── Advanced Analytics │
└─────────────────────────────────────────────────────────────┘
Feature Distribution
Free Version Features
Core Writing Pipeline
| Feature | Description | Strategic Value |
|---|---|---|
| Planning Mode | AI-powered article outline creation | Core value prop |
| Writing Mode | Generate full articles with context | Core value prop |
| Chat Mode | Quick AI assistance | Engagement driver |
| Refinement Mode | Basic content polishing | Entry to refinement |
| @mention Detection | Link to related posts | Unique capability |
| Clarification Quiz | Guided topic extraction | User onboarding |
| Focus Keyword | SEO-first writing | Differentiation |
Model Integration
| Feature | Description | Strategic Value |
|---|---|---|
| OpenRouter Integration | Access to 100+ models | Flexibility |
| Model Selection UI | Easy model switching | Usability |
| Preset Configurations | Budget/Balanced/Premium | Quick start |
| Cost Estimation | Real-time cost display | Budget control |
Analytics & Tracking
| Feature | Description | Strategic Value |
|---|---|---|
| Cost Log | Basic usage tracking | Transparency |
| Token Usage | Input/output tracking | Optimization |
| Daily/Monthly Stats | Usage overview | Awareness |
Technical Foundation
| Feature | Description | Strategic Value |
|---|---|---|
| Gutenberg Integration | Block editor sidebar | Core integration |
| Classic Editor Support | Alternative UI | Coverage |
| Shortcode Support | Flexible embedding | Versatility |
| REST API Endpoints | Developer hooks | Ecosystem |
| WebSocket Status | Real-time updates | Polish |
Pro Addon Features
Advanced Refinement (Multi-Pass)
| Feature | Description | Value |
|---|---|---|
| Multi-Pass Refinement | 3-stage polishing (clarity, SEO, quality) | High |
| Keyword Density Optimization | Automatic SEO improvement | High |
| Readability Scoring | Flesch-Kincaid integration | Medium |
| Plagiarism Check | Integration with Copyscape API | Premium |
| Brand Voice Training | Learn from existing content | Premium |
External Integrations
| Feature | Description | Value |
|---|---|---|
| Brave Search Integration | Real-time web research | High |
| Image Generation (DALL-E 3) | AI-generated featured images | High |
| Image Generation (SDXL) | Stable Diffusion XL | Premium |
| Unsplash Integration | Stock photo search | Medium |
| WordPress Media Library | Direct image management | Medium |
Local Backend (Extended)
| Feature | Description | Value |
|---|---|---|
| LM Studio Support (Full) | Complete integration | Medium |
| Ollama Support (Full) | Complete integration | Medium |
| Self-Hosted Models | Custom model hosting | Premium |
| Multi-Instance Support | Multiple backend servers | Premium |
| Load Balancing | Automatic failover | Premium |
Collaboration & Team
| Feature | Description | Value |
|---|---|---|
| Team Workspaces | Shared configurations | Premium |
| User Roles & Permissions | Role-based access | Premium |
| Activity Logs | Audit trails | Medium |
| Template Sharing | Team templates | Medium |
| Content Approvals | Workflow integration | Premium |
Advanced Analytics
| Feature | Description | Value |
|---|---|---|
| ROI Calculator | Content performance vs cost | Medium |
| Content Performance | SEO ranking tracking | Premium |
| A/B Testing | Headline variations | Premium |
| Seasonal Trends | Content calendar | Premium |
Priority Support
| Feature | Description | Value |
|---|---|---|
| Email Support | Direct assistance | Medium |
| Priority Response | 24hr vs 7 days | Medium |
| Feature Requests | Influence roadmap | Low |
| Custom Integrations | Bespoke solutions | Premium |
Hook System Architecture
Purpose
The free version provides comprehensive hooks that both Pro addon and third-party developers can use to extend functionality.
Hook Types
1. Action Hooks (Events)
// Writing lifecycle
do_action('wpaw_before_generate', $post_id, $mode);
do_action('wpaw_after_generate', $post_id, $mode, $content);
do_action('wpaw_planning_started', $post_id);
do_action('wpaw_planning_complete', $post_id, $plan);
do_action('wpaw_writing_started', $post_id, $section_index);
do_action('wpaw_writing_section_complete', $post_id, $section_index, $content);
do_action('wpaw_refinement_started', $post_id);
do_action('wpaw_refinement_complete', $post_id, $refined_content);
// Model interactions
do_action('wpaw_model_selected', $model_id, $task_type);
do_action('wpaw_api_request_sent', $model_id, $tokens, $cost);
do_action('wpaw_api_response_received', $model_id, $response_time);
// Context management
do_action('wpaw_context_loaded', $post_id, $context_data);
do_action('wpaw_context_updated', $post_id, $changes);
// Cost tracking
do_action('wpaw_cost_recorded', $record);
do_action('wpaw_daily_limit_reached', $total_cost);
2. Filter Hooks (Data Modification)
// Context modification
add_filter('wpaw_context_data', 'modify_context', 10, 2);
add_filter('wpaw_post_content', 'process_content', 10, 2);
add_filter('wpaw_planning_prompt', 'customize_planning', 10, 2);
// Model selection
add_filter('wpaw_model_for_task', 'override_model', 10, 3);
add_filter('wpaw_model_parameters', 'customize_params', 10, 2);
// Output modification
add_filter('wpaw_generated_content', 'post_process', 10, 3);
add_filter('wpaw_refinement_criteria', 'custom_criteria', 10, 2);
// Cost calculations
add_filter('wpaw_cost_calculation', 'adjust_cost', 10, 2);
add_filter('wpaw_token_count', 'modify_tokens', 10, 2);
3. REST API Endpoints
POST /wpaw/v1/generate
- Generate content via API
- Authentication: API key or OAuth
POST /wpaw/v1/refine
- Refine existing content
- Parameters: content, criteria, iterations
GET /wpaw/v1/cost-log
- Retrieve cost tracking data
- Filters: date range, post_id, model
GET /wpaw/v1/models
- List available models
- Include pricing and capabilities
POST /wpaw/v1/context
- Update context for specific post
4. JavaScript Events (Frontend)
// jQuery / DOM Events
document.dispatchEvent(new CustomEvent('wpaw:generation-start', {
detail: { postId, mode }
}));
document.dispatchEvent(new CustomEvent('wpaw:generation-complete', {
detail: { postId, content, cost }
}));
document.dispatchEvent(new CustomEvent('wpaw:section-written', {
detail: { postId, sectionIndex, content }
}));
// React component hooks (for sidebar)
window.wpawHooks = {
onBeforeGenerate: (postId, mode) => {},
onAfterGenerate: (postId, mode, content) => {},
onModelSelected: (modelId, taskType) => {},
};
Licensing System
Pro Addon Structure
License Types
| Type | Price Point | Activations | Features |
|---|---|---|---|
| Personal | $49/year | 1 site | All Pro features |
| Professional | $99/year | 5 sites | All Pro + priority support |
| Agency | $199/year | 25 sites | All Pro + team features |
| Enterprise | Custom | Unlimited | White-label + SLA |
License Verification Flow
┌──────────────┐ ┌──────────────┐ ┌──────────────┐
│ User │ │ Pro Addon │ │ License │
│ Activates │────▶│ Checks │────▶│ Server │
└──────────────┘ └──────────────┘ └──────────────┘
│ │
│ Valid? │
▼ ▼
┌──────────────┐ ┌──────────────┐
│ Enable Pro │ │ Response: │
│ Features │◀────│ key, expiry, │
└──────────────┘ │ features │
└──────────────┘
License Server Requirements
Endpoints
POST /api/v1/verify
- Input: license_key, domain, product_id
- Output: { valid: bool, expires: date, features: [] }
POST /api/v1/activate
- Input: license_key, domain
- Output: { activation_id, sites_used, sites_limit }
POST /api/v1/deactivate
- Input: activation_id
- Output: { success: bool }
GET /api/v1/status
- Input: license_key
- Output: { active: bool, sites: [], expires: date }
Security Measures
- License key hashed with SHA-256 before storage
- Domain binding prevents key sharing
- Activation limit enforcement
- Automatic deactivation on payment failure
- IP-based rate limiting on verification
Migration Path
Upgrading from Free to Pro
┌──────────────────────────────────────────────────────────┐
│ Step 1: User purchases Pro license │
│ └── Receives license key via email │
│ │
│ Step 2: User installs Pro Addon │
│ └── Upload via WordPress admin │
│ └── Activates alongside free plugin │
│ │
│ Step 3: User enters license key │
│ └── Addon validates against license server │
│ └── Activates on current domain │
│ │
│ Step 4: Pro features unlocked │
│ └── UI shows Pro indicators │
│ └── New tabs/options become visible │
│ └── Settings synced from free version │
│ │
│ Step 5: Deactivate/reactivate │
│ └── Can transfer license to new domain │
│ └── Previous site features disabled │
└──────────────────────────────────────────────────────────┘
Data Migration
- Settings stored in
wp_options- shared between free and pro - Pro settings prefixed with
wpaw_pro_ - Cost tracking uses unified table structure
- No data loss during upgrade
File Structure
Free Plugin (WordPress.org)
wp-agentic-writer/
├── wp-agentic-writer.php # Main plugin file
├── readme.txt # WordPress.org readme
├── uninstall.php # Clean uninstall
├── includes/
│ ├── class-plugin.php # Core plugin class
│ ├── class-settings.php # Settings page
│ ├── class-gutenberg-sidebar.php # Sidebar UI
│ ├── providers/
│ │ └── class-openrouter-provider.php
│ └── helpers/
│ └── class-context-manager.php
├── assets/
│ ├── css/
│ │ ├── agentic-variables.css
│ │ ├── agentic-components.css
│ │ └── agentic-workflow.css
│ └── js/
│ └── sidebar.js
├── views/
│ └── settings/
└── lang/
└── wp-agentic-writer.pot
Pro Addon
wp-agentic-writer-pro/
├── wp-agentic-writer-pro.php # Main addon file
├── includes/
│ ├── class-license-manager.php # License verification
│ ├── class-pro-features.php # Feature toggles
│ ├── providers/
│ │ ├── class-brave-search.php
│ │ └── class-image-generator.php
│ ├── refinement/
│ │ └── class-multi-pass-refinement.php
│ └── analytics/
│ └── class-pro-analytics.php
└── admin/
└── class-pro-admin.php # Pro settings UI
Testing Checklist
Pre-Release Validation
Free Version
- Works with WordPress 6.0+ (latest stable)
- Works with PHP 7.4+ (minimum) and 8.x (recommended)
- No PHP errors/warnings in debug mode
- All hooks documented and functional
- Settings page renders correctly
- Sidebar works in Gutenberg and Classic
- Uninstall removes all plugin data
- Internationalization (i18n) complete
Pro Addon
- Gracefully fails without license
- Shows upgrade prompts for locked features
- License verification works offline (cached)
- Reactivation works correctly
- No errors when free plugin inactive
- License expiry handled gracefully
Rollout Strategy
Phase 1: Preparation (Week 1-2)
- Finalize Pro feature set
- Set up license server infrastructure
- Create Pro addon codebase
- Prepare marketing copy
Phase 2: Soft Launch (Week 3)
- Release free plugin to limited beta
- Test with 10-20 trusted users
- Gather feedback and fix critical issues
Phase 3: WordPress.org Submission (Week 4)
- Prepare WordPress.org assets (banner, icons)
- Write compliant readme.txt
- Submit for review
- Address review feedback (typically 1-2 weeks)
Phase 4: Pro Launch (Week 6-8)
- Launch license server
- Create sales page
- Set up payment processing
- Launch Pro addon
Phase 5: Marketing (Ongoing)
- Blog posts on AI writing tools
- Tutorial videos on YouTube
- Guest posts on WordPress blogs
- Community forum engagement
Pricing Considerations
Factors for Pricing
| Factor | Consideration |
|---|---|
| Competition | Compare to AI writing plugins ($49-$299/year) |
| Value Delivered | Pro features save X hours/month |
| Market Position | Mid-tier vs premium |
| Support Costs | Personal vs team tier |
Recommended Pricing
| Tier | Price | Rationale |
|---|---|---|
| Personal | $49/year | ~$4/month - impulse purchase |
| Professional | $99/year | ~$8/month - small business |
| Agency | $199/year | ~$8/site/year - good value |
Risk Mitigation
Technical Risks
| Risk | Mitigation |
|---|---|
| License server downtime | Cache verification locally (7 days) |
| Key sharing | Domain binding + monitoring |
| WordPress.org policy violation | Clear separation of free/pro |
| Competition | Focus on unique value props |
Business Risks
| Risk | Mitigation |
|---|---|
| Low adoption | Start with strong free feature set |
| Support overload | Tiered support, clear documentation |
| Piracy | Regular audits, IP monitoring |
| Negative reviews | Proactive beta testing |
Success Metrics
Free Version
| Metric | Target |
|---|---|
| WordPress.org downloads (6 months) | 5,000+ |
| Active installations | 2,000+ |
| 5-star rating | 4.5+ |
| Support forum engagement | <10% of installs |
Pro Version
| Metric | Target |
|---|---|
| Conversion rate (free→pro) | 2-5% |
| Monthly revenue (year 1) | $500-$1,000 |
| License renewals | 60%+ |
| Customer satisfaction | 4.0+ |
Document Version: 1.0 Last Updated: 2026-05-17 Author: Claude (AI Assistant)