34 lines
1.3 KiB
Plaintext
34 lines
1.3 KiB
Plaintext
---
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title: Customers
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description: VIP classification and metrics.
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---
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Know who buys from you.
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## Customer Overview
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Navigate to **Store > Customers** to view your customer database. The table provides a quick view of:
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- **Name & Email**: Contact details.
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- **Total Spend**: Lifetime value of the customer.
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- **Orders**: Number of orders placed.
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- **Last Seen**: Date of last activity.
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## VIP Classification
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WooNooW automatically tags customers based on their spending habits to help you identify high-value clients.
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### Tiers
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- **VIP**: Customers whose total spend exceeds the VIP threshold (configurable in Settings). These are your top 1% or 5% of customers.
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- **Recurring**: Customers who have placed more than one order but haven't reached VIP status yet.
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- **New**: Customers with only a single purchase.
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- **At Risk**: High-value customers who haven't purchased in a long time (e.g., > 90 days).
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## Actions
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Click on a customer to view their detailed profile, including:
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- **Order History**: Full list of past purchases.
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- **Notes**: Private admin notes about the customer.
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- **Edit Details**: Update shipping/billing addresses manually.
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### Segmentation
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You can use these classifications to segment your [Newsletter](/docs/marketing/newsletter) campaigns. For example, send a special "Thank You" coupon exclusively to your **VIP** segment.
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