---
title: Newsletter
description: Manage subscribers and send email campaigns directly from your store.
---



WooNooW includes a built-in newsletter system, allowing you to build your audience and engage customers without third-party services.

![Newsletter Dashboard](/images/docs/marketing/newsletter-list.png)

## Managing Subscribers

The **Subscribers** tab displays your entire audience list.

*   **Status**: Quickly see if a user is `active` or `unsubscribed`.
*   **Source**: Identify if the subscriber is a registered WordPress user or a guest.
*   **Actions**: Use the menu to manually unsubscribe or delete users.

### Collecting Emails
Subscribers are automatically added via:
1.  **Checkout Opt-in**: Customers can subscribe while placing an order.
2.  **[Footer Form](/docs/builder/header-footer#newsletter-integration)**: Use the built-in newsletter block in your store footer.
3.  **Popups**: (If enabled) Capture emails via exit-intent popups.

## Creating Campaigns

Navigate to the **Campaigns** tab or click **New Campaign** to start composing an email.

![Create Campaign](/images/docs/marketing/campaign-create.png)

### Campaign Settings
1.  **Title**: Internal name for your reference (e.g., "Holiday Sale 2026").
2.  **Subject**: The subject line appearing in customers' inboxes. Use emojis to boost open rates! 🎄

### Email Builder
The visual editor allows you to format your message with rich text, links, and images.

> [!TIP]
> **Use Variables**
> Personalize your emails using shortcodes like `{customer_name}` to automatically insert the recipient's first name.

## Sending Process
Once your campaign is ready, you can:
*   **Send Test**: Send a preview to your admin email address.
*   **Schedule**: Pick a future date and time for delivery.
*   **Send Now**: Immediately blast the campaign to all active subscribers.

WooNooW handles the sending queue in the background to prevent server timeouts.