---
title: Customers
description: VIP classification and metrics.
---



Know who buys from you.

## Customer Overview
Navigate to **Store > Customers** to view your customer database. The table provides a quick view of:
- **Name & Email**: Contact details.
- **Total Spend**: Lifetime value of the customer.
- **Orders**: Number of orders placed.
- **Last Seen**: Date of last activity.

## VIP Classification
WooNooW automatically tags customers based on their spending habits to help you identify high-value clients.

### Tiers
- **VIP**: Customers whose total spend exceeds the VIP threshold (configurable in Settings). These are your top 1% or 5% of customers.
- **Recurring**: Customers who have placed more than one order but haven't reached VIP status yet.
- **New**: Customers with only a single purchase.
- **At Risk**: High-value customers who haven't purchased in a long time (e.g., > 90 days).

## Actions
Click on a customer to view their detailed profile, including:
- **Order History**: Full list of past purchases.
- **Notes**: Private admin notes about the customer.
- **Edit Details**: Update shipping/billing addresses manually.

### Segmentation
You can use these classifications to segment your [Newsletter](/docs/marketing/newsletter) campaigns. For example, send a special "Thank You" coupon exclusively to your **VIP** segment.
