---
title: Coupons
description: Create discount codes to boost sales and reward customers.
---



Coupons are a powerful way to run sales, recover abandoned carts, and reward loyalty. WooNooW provides a flexible coupon system compatible with standard WooCommerce logic.

![Coupons List](/images/docs/marketing/coupons-list.png)

## Managing Coupons

Navigate to **Marketing > Coupons** to see all active and expired discount codes.
The list view shows:
*   **Code**: The text customers enter at checkout.
*   **Type**: e.g., Percentage or Fixed Amount.
*   **Amount**: The value of the discount.
*   **Usage**: How many times the coupon has been used compared to its limit.

## Applying Coupons

### 1. Manual Entry
Customers can enter the code in the "Coupon Code" field on the Cart or Checkout page.

### 2. Via URL (Auto-Apply)
You can send customers a direct link that automatically applies the coupon and adds it to their session.
Format: `https://yourstore.com/shop?coupon=CODE` (or `?apply_coupon=CODE`)

Example: `https://example.com/shop?coupon=SUMMER2026`

> [!TIP]
> This is perfect for [Newsletter Campaigns](/docs/marketing/newsletter). Use this link in your email buttons (e.g., "Shop Now & Save 20%") to boost conversion rates.

## Creating a Coupon

Click **New Coupon** to create a promotion.

![Create Coupon](/images/docs/marketing/coupon-create.png)

### General Settings
1.  **Code**: (Required) Make it memorable (e.g., `SUMMER2026`).
2.  **Description**: Internal note about the campaign.
3.  **Discount Type**:
    *   **Percentage**: Takes a % off the total cart (e.g., 20%).
    *   **Fixed Cart Discount**: Removes a specific amount from the whole cart (e.g., $10 off).
    *   **Fixed Product Discount**: Disounts specific items only.
4.  **Expiry Date**: Automatically disable the coupon after this date.


### Restrictions & Limits
Use the tabs on the left to add rules:
*   **Usage Limits**:
    *   **Per Coupon**: Total number of times this code can be used.
    *   **Per User**: Limit how many times a single customer can use it.
*   **Minimum/Maximum Spend**: Define the order value range for the coupon to be valid.
*   **Conditions**:
    *   **Individual Use**: Prevent using this coupon with other offers.
    *   **Exclude Sale Items**: Do not apply discount if items are already on sale.
    *   **Product/Category Restrictions**: Whitelist or blacklist specific items or categories.