refactor: Migrate documentation content, rebuild UI components, and update core architecture.
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docs/marketing/coupons.mdx
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title: Coupons
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description: Create discount codes to boost sales and reward customers.
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---
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Coupons are a powerful way to run sales, recover abandoned carts, and reward loyalty. WooNooW provides a flexible coupon system compatible with standard WooCommerce logic.
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## Managing Coupons
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Navigate to **Marketing > Coupons** to see all active and expired discount codes.
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The list view shows:
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* **Code**: The text customers enter at checkout.
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* **Type**: e.g., Percentage or Fixed Amount.
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* **Amount**: The value of the discount.
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* **Usage**: How many times the coupon has been used compared to its limit.
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## Applying Coupons
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### 1. Manual Entry
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Customers can enter the code in the "Coupon Code" field on the Cart or Checkout page.
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### 2. Via URL (Auto-Apply)
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You can send customers a direct link that automatically applies the coupon and adds it to their session.
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Format: `https://yourstore.com/shop?coupon=CODE` (or `?apply_coupon=CODE`)
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Example: `https://example.com/shop?coupon=SUMMER2026`
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> [!TIP]
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> This is perfect for [Newsletter Campaigns](/docs/marketing/newsletter). Use this link in your email buttons (e.g., "Shop Now & Save 20%") to boost conversion rates.
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## Creating a Coupon
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Click **New Coupon** to create a promotion.
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### General Settings
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1. **Code**: (Required) Make it memorable (e.g., `SUMMER2026`).
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2. **Description**: Internal note about the campaign.
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3. **Discount Type**:
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* **Percentage**: Takes a % off the total cart (e.g., 20%).
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* **Fixed Cart Discount**: Removes a specific amount from the whole cart (e.g., $10 off).
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* **Fixed Product Discount**: Disounts specific items only.
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4. **Expiry Date**: Automatically disable the coupon after this date.
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### Restrictions & Limits
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Use the tabs on the left to add rules:
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* **Usage Limits**:
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* **Per Coupon**: Total number of times this code can be used.
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* **Per User**: Limit how many times a single customer can use it.
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* **Minimum/Maximum Spend**: Define the order value range for the coupon to be valid.
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* **Conditions**:
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* **Individual Use**: Prevent using this coupon with other offers.
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* **Exclude Sale Items**: Do not apply discount if items are already on sale.
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* **Product/Category Restrictions**: Whitelist or blacklist specific items or categories.
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