---
title: Affiliate Program
description: Manage referral tracking, commissions, and payouts for your store's affiliate partners.
---

# Affiliate Program

The WooNooW Affiliate Program allows you to build a network of partners who earn commissions by referring customers to your store. This feature is fully integrated into the WooNooW Admin SPA and Customer Dashboard.

## Commission Rate Hierarchy

The affiliate system uses a **3-level priority hierarchy** for commission rates. This allows granular control over how much affiliates earn for each sale.

```
┌─────────────────────────────────────────────────────────┐
│                  COMMISSION RATE PRIORITY               │
├─────────────────────────────────────────────────────────┤
│  1. Product-Specific Rate (Highest Priority)            │
│     └─ Only used if product has "Enable affiliate       │
│        commission" checked AND has a custom rate set    │
│                                                         │
│  2. Affiliate Custom Rate                               │
│     └─ Set per-affiliate in Admin > Marketing >         │
│        Affiliates > Edit individual affiliate           │
│                                                         │
│  3. Global Default Rate (Lowest Priority / Fallback)    │
│     └─ Set in Admin > Marketing > Affiliate Settings    │
│        (Default: 10%)                                   │
└─────────────────────────────────────────────────────────┘
```

### How Commission is Calculated

When an affiliate's referral makes a purchase:

1. **The system checks each line item in the order** (for orders with multiple products)
2. **Each product gets its commission rate determined individually**:
   - If the product has affiliate enabled with a custom rate → Use that rate
   - Else if the affiliate has a custom rate → Use affiliate's rate
   - Else → Use global default rate
3. **Commission is calculated per item**: `commission = (item_total × rate) / 100`
4. **Total commission = sum of all item commissions**

### Example Scenario

| Product | Affiliate Enabled | Product Rate | Affiliate Rate | Global Rate | Affiliate Earns |
|---------|-------------------|--------------|---------------|-------------|-----------------|
| Product A | Yes | 30% | 15% | 10% | **30%** |
| Product B | No | — | 15% | 10% | **15%** |
| Product C | No | — | — | 10% | **10%** |

For an order containing all three products with a subtotal of Rp 100.000 each:
- Product A: Rp 100.000 × 30% = Rp 30.000
- Product B: Rp 100.000 × 15% = Rp 15.000
- Product C: Rp 100.000 × 10% = Rp 10.000
- **Total commission: Rp 55.000**

## Setting Up Commission Rates

### Global Default Rate

Set the default commission rate for all products and affiliates:

1. Go to **Admin > Marketing > Affiliate Settings** (or Module Settings)
2. Find **Default Commission Rate** field
3. Enter percentage (e.g., `10` for 10%)
4. Save changes

> [!TIP]
> The global default is used when no product-specific or affiliate custom rate is set.

### Per-Product Commission Rate

Override the commission for specific products:

1. Go to **Admin > Products** and edit a product
2. In the **General** tab, scroll to the **Affiliate** section
3. Check **"Enable affiliate commission for this product"**
4. Enter a custom **Commission Rate (%)**
5. Save the product

```
Product: Premium T-Shirt
├── Price: Rp 150.000
├── Affiliate: Enabled ✓
└── Custom Rate: 25%

When affiliate's referral buys this:
→ Affiliate earns 25% of Rp 150.000 = Rp 37.500
```

> [!NOTE]
> If you enable affiliate commission but leave the rate empty, the system will fall back to the next level in the hierarchy (affiliate custom rate → global default).

### Per-Affiliate Custom Rate

Override the commission for a specific affiliate:

1. Go to **Admin > Marketing > Affiliates**
2. Click on the affiliate in the list
3. Find the **Rate** column
4. Click the pencil icon to edit
5. Enter a custom percentage (e.g., `15`)
6. Click **Save**

> [!TIP]
> A "(custom)" label appears next to custom rates, while "(default)" indicates the affiliate is using the global rate.

## Referral Tracking Flow

```
┌─────────────┐     ┌─────────────┐     ┌─────────────┐     ┌─────────────┐
│  Customer   │     │  Affiliate  │     │   Customer  │     │    Order    │
│  clicks ref │     │  shares URL │     │  makes purch│     │   created   │
│  link /ref/ │────▶│  w/ slug    │────▶│  via cookie │────▶│  + tracking │
│  john-doe   │     │             │     │  stored     │     │  recorded   │
└─────────────┘     └─────────────┘     └─────────────┘     └─────────────┘
                                                                   │
                                                                   ▼
┌─────────────┐     ┌─────────────┐     ┌─────────────┐     ┌─────────────┐
│  Payout     │     │  Commission │     │  Referral   │     │  Referral   │
│  processed  │     │  approved   │     │  approved   │     │  pending    │
│  to         │◀────│  after 14   │◀────│  (if order  │◀────│  (after     │
│  affiliate  │     │  days hold  │     │  not refund)│     │  conversion)│
└─────────────┘     └─────────────┘     └─────────────┘     └─────────────┘
```

## Link Sharing & Collections

To help affiliates market your products more effectively, WooNooW provides advanced tools for link generation and product curation directly in their dashboard.

### Link Builder

The Link Builder allows affiliates to generate trackable links to *any* page on your site, not just the homepage.

- **Custom Destination**: Affiliates can paste any store URL (e.g., a specific product or category page) to generate a referral link.
- **Campaign Tracking**: Affiliates can optionally append campaign parameters (e.g., `&campaign=summer-sale`) to track which marketing efforts are driving conversions.
- **One-Click copy**: Generated links can be copied to the clipboard instantly.

### Curated Collections

Instead of sharing links to individual products, affiliates can build custom "Collections" of products to share with their audience.

- **Collection Builder**: Affiliates can browse store products and add them to a named collection (e.g., "My Tech Setup" or "Summer Favorites").
- **Unique Collection Pages**: Each collection gets a dedicated, shareable URL (e.g., `/collection/my-tech-setup`).
- **Automatic Tracking**: When a customer buys any product from a collection page, the affiliate automatically earns commission.

### Smart Links (Auto-Rotator)

For affiliates running generic ads (like TikTok bio links or Facebook Ads), Smart Links maximize conversion by dynamically routing traffic.

- **How it works**: A Smart Link uses the `/go/` prefix (e.g., `/go/my-tech-setup`).
- **Auto-Rotation**: When a customer clicks a Smart Link, the system instantly picks one product at random from the associated collection and redirects the user directly to that product's page.
- **Zero Friction**: The redirect happens server-side via a 302 redirect, ensuring the referral tracking cookie is set before the customer even sees the product page.

## Admin Features

### Affiliate Management

- **View all affiliates**: Go to Admin > Marketing > Affiliates
- **Approve pending applications**: Click "Approve" button for pending affiliates
- **Edit custom rates**: Click pencil icon in the Rate column
- **Monitor earnings**: View Total Earnings and Payable Balance columns

### Referral Monitoring

- **View all referrals**: Admin > Marketing > Affiliates > Referrals tab
- **Filter by affiliate**: Select affiliate from dropdown
- **Filter by status**: pending, approved, rejected
- **Filter by date range**: Custom date filtering

### Payout Management

- **Create payouts**: Admin > Marketing > Affiliates > Payouts tab
- **Payment methods**: Bank Transfer or Store Credit
- **Store credit**: Automatically generates coupon code for affiliate

## Customer Dashboard

Affiliates can access their dashboard from **My Account > Affiliate Program**:

- **Referral link**: Short and clean unique URL with their slug (e.g., `/ref/john-doe`)
- **Link Builder**: Tool to generate referral links to specific products or pages.
- **My Collections & Smart Links**: Tool to curate product collections and get auto-rotating Smart Links.
- **Statistics**: Total earnings, pending earnings, commission rate
- **Referral history**: List of all conversions with status
- **Payout history**: Record of past payments
- **Payment details**: Bank account information for receiving payouts

## Configuration Options

| Setting | Location | Description | Default |
|---------|----------|-------------|---------|
| Default Commission Rate | Affiliate Module Settings | Global fallback rate | 10% |
| Cookie Duration | Affiliate Module Settings | Days referral cookie is valid | 30 days |
| Self-Referral | Affiliate Module Settings | Allow affiliates to refer themselves | Disabled |
| Auto-Approve | Affiliate Module Settings | Automatically approve new applications | Disabled |
| Holding Period | Affiliate Module Settings | Days before commission becomes payable | 14 days |
| Enable Curated Collections | Affiliate Module Settings | Allow affiliates to create and share product collections | Enabled |

## Commission Status Lifecycle

```
pending → approved → paid
   ↓         ↓
rejected (if refund/issue)
```

1. **Pending**: Commission recorded but held (14 days for refund protection)
2. **Approved**: Commission released and payable
3. **Paid**: Payout processed to affiliate
4. **Rejected**: Commission cancelled (order refunded or issue detected)